Addendum

Just to chronicle for posterity -- and present if people still care. I’m happy to note that I was not too wide of the mark when I wrote about the coolest brands doing the most un-cool things to better their bottom lines. As if to validate my point, my fav newspaper – which I daresay is the world’s best – The Guardian, London carried its lead story on similar lines on Monday (Sep 3, 2007).

What connection between reader and the paper. An alignment of ideas.

The sweatshop high street - more brands under fire, the banner headline hollers. Go to http://business.guardian.co.uk/retail/story/0,,2161302,00.html for a better idea of how the biggest and the best brands do business.

Cheers
Sam